Business Week
December 30, 2002/January 6, 2003 Issue

Jon Erdner,
Founder & Ceo
ITS Asset Management, L.P.


After Bubbles Burst...it Takes a Different Approach for Success


 

There have been three major bull markets in the past 80 years, and each one has ended in a technology-driven bubble. In each case, stocks moved up too far too fast, aided by borrowed money and greed. When the technology bubble burst in the mid-1960's, a long sideways market followed. By the summer of 1982, TIME magazine featured an article concluding that the stock market was like a "Roller Coaster to Nowhere." It stated that the Dow Jones Industrial Average was 1000 in early 1966, but only 760 in August 1982. It had become clear by 1970 that investors needed to follow a different investment approach - one that selects the right sectors at the right time.

Stocks do not move straight up or straight down but, instead, they move in waves or cycles. When a recession ends and a new economic expansion begins, as it did in the early 1960's and 1990's, stocks oftentimes enter a long uptrend. During these periods, stocks move two steps up and one step down for many years. This is called a secular bull market and is a time when a "buy and hold" approach works well. The counter-moves or declines along the way are called cyclical bear markets and are usually shallow and end quickly. Before long, stocks continue their advance, moving above the previous high point into all-time high territory. Once greed takes over and stocks soar to unreasonable levels, the market is said to have entered a "bubble." And once the bubble bursts, as it did in 1968 and again in the spring of 2000, stocks begin a long, drawn-out decline.

Following a bubble, stocks begin to move one step up and two steps down. This is called a secular bear market and usually lasts many years before the excesses and high debt levels are eliminated. Occasionally the downtrend is interrupted by cyclical bull markets, which can be very profitable for those invested in the right sectors. The most recent secular bull market began in 1982 and lasted 18 years. Once the "tech bubble" burst in early 2000, stocks moved sharply lower and entered a new secular bear market. Those utilizing the "buy and hold" approach of the 1990's have experienced significant losses. Today's investors would benefit from eliminating many of the overvalued favorites of the 1990's and moving toward the sectors that represent new leadership. Most likely a new cyclical bull market has begun, but beware, it could end sooner than expected.