/ THE ITS PHILOSOPHY /

Capital Preservation First,  Capital Growth Next.

 

Our Founding Philosophy

Capital Preservation First, Capital Growth Next.

The gains needed to recover from a market loss scenario increase exponentially as losses increase along the 1% to 100% scale.  Therefore, the greater the loss incurred, the greater the risk that must be taken to get back to levels of profitability and growth.  By mitigating the larger losses generally associated with bear markets, less risk can be assumed to achieve performance comparable to that of the broad market, resulting in reduced downside volatility and emotional strain over the long-term.